People drink, eat, and smoke in good and bad times. Food is both a basic need and part of your daily rituals and lifestyle.
Food is both a basic need and part of your daily rituals and lifestyle.
What’s more, food is rooted in storytelling. Generations in the early century obtained food through gardening, hunting, and cooking. They wrote about food and passed down food knowledge from one generation to another.
The Bible also tells food stories. And, the Irish potato famine is popular worldwide. Additionally, multiple cookbooks have been authored and published.
We tell stories about food and with food. We use food to develop emotions and express ideas. We tell stories over food, a vehicle that brings people together.
Everyone has a food story, despite our creed, race, location, religion, and financial well-being. We have food memories shared with specific family members, early memories of favorite foods, and memories of particular holidays.
We also have memories of food stories associated with scarcity, fear, and hunger. People also have memories of funny, terrible or new food experiences.
Despite the source or background of your food story, defining moments shape our individual feelings regarding food.
For instance, you may have early memories of grinding chokecherries and baking buns with your grandmother. Memories may also include making gingerbread houses with your friends on Thanksgiving, or Swedish meatballs at Christmas Eve dinner.
Part of food storytelling may also involve owning multiple recipe books and more pins on Pinterest than you realize. You can read food stories online and watch related videos on YouTube.
As a business brand, we use food to tell stories on various channels where we connect with influencers to create authentic messages. We pair our brand values with the lifestyles of our influencers.
Food storytelling is no fad and is here to stay.
Although the modern consumer is disconnected from food sources, they’re more knowledgeable about food and more connected, unlike previous generations.
Today, approximately 1% of the world’s population take part in agriculture, and less than 10% engage in the food business. This explains why most consumers are disconnected from food sources.
Even so, many consumers have knowledge of organic, GMO’s, red dye, natural, and sugar, among other aspects of food. The modern consumer lives online, learning how to cook from videos and blog posts. They also order groceries and other food items online.
We tell food stories to help you, the consumer, recognize your aspirational or shared goals. We work with your digital influencers and brands you trust to tell food stories.
Our stories are transparent, relevant, and always ready for debut. We align our values with those of the modern consumer and connect with them through digital channels where we share our food stories.
We share compelling food stories with our expectant and dynamic modern consumer.